Glow Beauty Bar is a spa/salon situated in Etobicoke Toronto. It specializes in hair, makeup, and different types of skin treatments. During a 5 month contract, I worked with a team of content creators. My role included principle photography, graphic/digital design, and marketing. I followed the companies brand guidelines and fulfilled many different tasks during my contract. The following are samples of the work I produced for the company during my employment.
PHOTOGRAPHY
During my contract, I acted as head of photography for the company. I scheduled and helped organize photoshoots with hired models. I photographed and edited every single image I produced.
The high resolution images were used for several platforms, including social media, company website, and marketing purposes.
graphic/digital design
As part of my contract, I was responsible for creating any visual element that the company needed. Designs/graphics for social media, the website, emails, and marketing campaigns, were all curated to meet the visual branding needs of the company.
WEBSITE
The longest project I worked on during my contract was creating a new website for the company. The website was very cluttered, lacking visually, and had a disorganized structure. I created a new wire frame design, and from there I spent the duration of my contract creating a new website for the company to publish. I Meticulously focused on any and every detail, and managed to create a visually appealing and organized website.
home page
Skin/treatment page
makeup/treatment page
I deconstructed the original wire frame of the website and created a new design and layout. The website itself is lively with photos and is more visually appealing and structurally it makes more sense. Pages are more organized and the overall flow of the site is more purposeful and modern.