Michael's Hair Body Mind is a beauty salon and spa situated in Clarkson Mississauga. For over 60 years with a commitment to service and quality, Michael's has flourished as the business continues to grown. As the Social Media Coordinator, my job is to facilitate any visual component needed. My primary role as a content creator is to keep the visuals clean and concise so that it invokes its message clearly. While following the companies branding guidelines, I create original content for social media, the company website, and any printed materials; including infographics, flyers, and brochures. With experience in photography, videography, graphic and digital design, I am able to provide the business content through different forms of story telling.
http://www.michaelshairbodymind.com
http://www.michaelshairbodymind.com
colour palette
During a creative brief, the tones and desired aesthetic were discussed. As this company already had an established colour and theme, I was tasked with keeping everything concise. Too many variations of these colours were used and things were not matching 100%. Once I took over as Social Media coordinator, I restricted the colour to these 3 specific colour codes:
photography & videography
As the content creator, I am responsible for creating original content for the company. I produce original, edited photographic and videographic content that the business uses for online and printed materials. My photographic services include original edited clips for Instagram and Youtube, headshots for company employees, product photoshoots, equipment photoshoots, and event photography etc.
VIDEO WORK EXAMPLES:
When the COVID-19 pandemic hit, several industries needed to change in order to withstand the economic hit. For instance, to maintain a profit and keep clients interested in maintaining their hair, Michael's decided to create take-home hair colour kits. I was tasked with creating a video to help clients understand the application process. I created a longer, more detailed version for YouTube & a shorter version to be watched fully on Instagram. I shot and edited originally produced content, and posted this short clip to social media:
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social media
Bellow are custom Icons I created to be displayed on Instagram to organize the story highlights. I used a neutral colour from the colour palette and balanced it with white designs. The icons are clean, concise, visually appealing, and convey the message that the business is trying to invoke.
Before I joined the team, the Instagram stories had no Icons displayed. The typography was too harsh and bold for the aesthetic of the business. The colour displayed was a bit off and didn't match with other aspects of the business. The Icons I created helped the platform stay more organized and have a unifying flow. Below is a Before and After, to represent what the Instagram looked like before I joined the team, and after I took over the Instagram:
BEFORE: AFTER:
Infographics & Printed Materials
I am responsible for any sort of advertisements, blogs, videos, newsletters, flyers, infographics, posters, signs, social media posts, brochures, and other printed and digital materials. I create anything that the business needs that has visual components. The following slide show showcases some of those elements I have created: