White Moon Healing is a natural stone jewelry company situated in Mississauga. I was recruited by the owner to create their website, re-vamp their social media, and re-design their logo. During several creative briefs, we finalized the website wireframe, the new colour pallet, the new elements needed for the logo, and the new services she wanted to add to her company. The following are examples of the work I have completed for this company:
https://www.whitemoonhealing.com
https://www.whitemoonhealing.com
colour pallet
During a creative brief, the colour pallet was chosen. The client wanted natural and neutral tones to echo the nature of the stones being used. A dusty turquoise was chosen as the main colour, and earthy gold/muted grey were chosen as the accent colours.
logo designs
Along with the colour pallet, some of the elements that was requested for the logo design include celestial objects (such as moons and stars) elegant, simple typography, and dainty lines. The following vectors are logo mock ups I created for the client that follow the brand guideline provided.
The circular image on the left is what the client finalized as the complete logo for social media, the website, and printed media. On the right is the longer logo that will be displayed on the business cards, banners, and printed flyers:
ICONS
The following images are icons I created as "story icons" for the companies Instagram page. Highlighted "stories" will be saved and categorized under these icons.
website
https://www.whitemoonhealing.com
While going back and forth and learning what the client needed, mockups were created of the website layout and design. The client was shown wire frames and other visual illustrations to help them conceptualize what the site needed and will look like once completed.
While going back and forth and learning what the client needed, mockups were created of the website layout and design. The client was shown wire frames and other visual illustrations to help them conceptualize what the site needed and will look like once completed.
Once the structure of the website was finalized, the visuals and aesthetics needed for the design portion were discussed. Original content for the different tabs and pages were created, and the website components came together. The following slide show displays some of the details and components that are part of pages in the website:
Banners, icons, headings, infographics, and photographic galleries were created and edited with the aesthetic that the client wanted. To view the site in its full glory, click the link:
https://www.whitemoonhealing.com
Banners, icons, headings, infographics, and photographic galleries were created and edited with the aesthetic that the client wanted. To view the site in its full glory, click the link:
https://www.whitemoonhealing.com
social media
The client wanted to rebrand themselves and completely alter their social media to fit the new aesthetic of the business. During our meetings, suggestions and new ideas were discussed. The client was not utilizing vital components of their Instagram platform. They had no "Instagram stories" saved or highlighted, no folders were created, and there was no visual similarities within the posts. I suggested adding custom Story icons to help with organization, and I helped conceptualize the new Instagram pattern that would help their page appear more well-rounded and cohesive. While this approach is not ideal for every business on Instagram, it was a crucial component that conveyed the clients message effectively. We established what was needed and what the client liked, and I created a few mockups so they could have a better visual understanding of what the rebranding would look like.
Once the client was pleased with the new branding and elements, by using an organized content calendar we were able to rebrand their social media. White Moon Healing's social media became more concise and organized through its new layout and designed elements. Instead of random images, the content calendar helped structure dated posts to maintain its design layout. Specific images on the left, middle, and right would be consistent and follow a pattern.
BEFORE: AFTER:
printed materials & infographics
Along with digital content, I have also created items for the client to use for physical media. Printed materials include flyers, banners, posters, greeting cards, pricing brochure, and business cards. The infographics are used for e-mail blasts, newsletters, online postings, blogs, and social media posts.